|
Featherlite Launches
New Websites Created For Today’s Trailer
Customers
CRESCO, Iowa/November 10, 2008—Featherlite
Trailers has launched two new interactive
websites that are more kinetic and
“customer-centric” than ever before.
Enhancements include the Featherlite Online
Trailer Builder, Request a Quote and Model
Comparison features, among many others, as well
as a complete aesthetic redesign.
One of the new sites,
http://www.fthr.com, focuses on
Featherlite’s consumer trailer models – car,
recreation, livestock, horse and
commercial/utility. The second site,
http://www.featherlitespecialty.com,
spotlights the dynamic Featherlite
business-to-business segments. This includes the
famed Featherlite racecar transporters used by
NASCAR, IRL and other racing sanction teams. The
major portion of the site illuminates the
extensive capabilities that Featherlite has
designing and manufacturing dynamic mobile
facilities for business, corporate, government
and professional sports organizations.
Both sites use audio and video extensively to
tell the story of the product lines of the
nation’s leading aluminum specialty trailer
brand, which this year celebrates the 35th
anniversary of its first all-aluminum trailer.
One of the most interactive elements of the
new Featherlite consumer website is the
Featherlite Online Trailer Builder. This online
trailer configurator has been implemented for
horse trailers first with the other product
lines to follow in the future. Online visitors
answer a series of questions to receive trailer
matches based on their hauling preferences. They
can then alter the trailer’s color online before
perusing through many popular trailer options to
add to their horse trailer.
Throughout the process, the pricing summary
will change based on the user’s selections. Upon
the completion of building their horse trailer,
the web viewer can automatically email their
summary of selections to their nearest dealer
for the dealer’s best pricing. Or they can print
the summary and take it into their dealer for
their best deal. The configurator also includes
save and send to friend features.
"The new Featherlite web resource
will provide customers a smooth, highly
intuitive and visually exciting journey,”
according to Featherlite spokesman John K. Hall,
director of marketing communications. “Visitors
can hear and see comments by Featherlite owners
addressing key issues of interest to trailer
shoppers. Visitors also can review the
attributes of Featherlite trailers
interactively, selecting elements on which they
most want information.”
The
new fthr.com website also includes additional
means of communication with customers’ nearest
dealers, like a feature that allows visitors to
get a quote from their closest dealer on a
specific model. An enhanced dealer finder allows
people to search for their dealer by zip code,
state or country. Featherlite has also
conveniently added a Google Map for visitors to
get directions to their nearest dealer.
According to a survey by the Pew
Internet Project, 81% of Internet users look for
information online about a service or product
they are thinking of buying. “In the 35 years
since Featherlite introduced its first trailer,
the ways trailer buyers look for information has
changed dramatically,” Hall said. “With the new
Featherlite websites, we’re allowing trailer
buyers instant access to information that is
important in their purchasing decision.”
Other additions to the new website
include a model by model comparison where
potential trailer owners can compare up to three
trailer models side by side and print the
comparison. Web users will also find tips for
selecting a trailer, common trailer terms and
definitions and overall more information on Featherlite models, features and options.
Featherlite’s product line of
car, recreation, livestock, horse and
commercial/utility trailers are sold through an
international dealer network of 220. Featherlite
specialty trailer are sold through Featherlite’s
corporate headquarters, located in Cresco, Iowa.
For more information on Featherlite, visit
http://www.fthr.com or
www.featherlitespecialty.com.
About Featherlite
Featherlite Trailers has highly
diversified product lines offering horse,
livestock, car, utility and recreational
trailers through an extensive international
dealer network. In addition to its "Official
Trailer" status of NASCAR, Featherlite is a
sponsor of many equine, livestock and
motorsports organizations. Featherlite is part
of the Universal Trailer Corporation’s family of
brands.
|
