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ATV Four-Play's
Willful Disregard of Fasst Company's
Intellectual Property Rights
October 29, 2008-Long Beach, CA -- It has
come to Fasst Company’s attention that ATV
Four-Play is offering for sale the Soft Bar ATV
handlebar that appears to infringe Fasst
Company’s U.S. patent # 6,860,500. Fasst
Company has spent considerable time and money
researching and developing the design and
functionality of the extremely popular Flexx
Handlebar System. Through our intellectual
property law firm, Knobbe, Martens, Olson and
Bear LLP, Fasst Company has also invested
significant resources in obtaining intellectual
property protection for the Flexx Handlebar
System, including the 6,860,500 patent.
Fasst Company wishes to make clear to the
industry that it has not licensed ATV Four-Play
under the 6,860,500 patent nor has it condoned
the blatant copying of the Flexx Handlebar
System by ATV Four-Play.
“Sometime Tuesday our phone and email systems
became overwhelmed with calls and emails from
customers, racers, dealers, and industry
associates concerning ATV Four-Play’s deliberate
copying of our Flexx Handlebar. It is a great
complement to us as a company to know we have
such great support from our loyal customers and
industry associates. Obviously these
people realize the care and sacrifice we make to
bring authentic original products to market and
were concerned by such a lack of respect for
Fasst Company and our intellectual property,”
said Cole Townsend, Fasst Company’s President.
“Our technology and customer service along with
our commitment to only manufacture our products
in the United States out of the best materials
is what separates our company and handlebar from
everyone else’s. It is unfortunate that we have
to take action, but we will protect our
technology by any means required.”
Based on the striking similarity between the
Soft Bar and the Flexx Handlebar, ATV
Four-Play’s activities appear to be a willful
disregard of Fasst Company’s intellectual
property rights. ATV Four-Play has shown a lack
of respect for Fasst Company, our patent, and
traditional notions of fair play. Their actions
are unauthentic and disingenuous to the ATV
industry and enthusiasts as a whole. Although
imitation is a form of flattery, in the context
of patent infringement it is also a form of
stealing. ATV Four-Plays actions are
unacceptable and Fasst Company will not stand
for them.
Fasst Company is currently assessing its
options for response to ATV Four-Play’s willful
disregard of Fasst Company’s intellectual
property rights.
About Fasst Company
Fasst Company is a
rider driven company, made up of racers stemming
3 generations. Our mission is to provide
customers with 100% American Products that add
value to their racing programs, while offering
the best customer service in the
industry…period.
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